IIIFOLD

The challenge

IIIFOLD makes godly introductions between business owners in North Texas and the men they need to know: owner to owner, owner to coach, and owner to a man ready to work. It's a brotherhood of owners who build on the Word, share the struggle, send each other referrals, and open doors for men when a small group leader walks with them. It started as my own faith work.

The approach

I named it, designed the IIIFOLD wordmark and site, and built a Rails app with member sign-up, a directory, and Cords, where an owner, a leader, and a man each tie in to an introduction. The messaging is rooted in Scripture, built around Ecclesiastes 4:12, "a threefold cord is not quickly broken."

Delivered

• Name and brand identity
• Messaging and values
• Website
• Member web app (Rails)