TEDx logo

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TEDx

Event design for an independently organized TED conference, year after year.

Event design

The challenge

TEDxTemecula is an independently organized, volunteer-run TED event that has brought speakers and performers to the Temecula Valley every year since 2012. As Design Director, I created the look for each year's conference theme, along with materials to bring in partners.

The approach

Each year gets its own theme and its own identity, from Inside Out and Masquerade to Reverberate, On The Brink, Absurdity, ElevaTEDxperience and Human Being | Being Human. Every one works inside TED's red, black and white rules while still feeling distinct, so the event stays recognizable year to year.

Delivered

  • Annual event theme identities
  • Event key art and title treatments
  • Partnership and sponsorship deck
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