Aerocept

The challenge

Aerocept is a behavioral design agency that helps companies get past the friction that stands in the way of big new ideas. The founder needed a name, a logo and a small website to introduce the agency and test demand.

The approach

Discovery covered vision, audience, competitors and archetypes, and landed on themes of flight and aerodynamic ideas, which led to the Aerocept name. I showed three visual directions, then three full concepts. The final pairs a sharp, upward 'A' mark with a calm sky-and-cloud palette that feels scientific and ambitious at once.

Delivered

• Name exploration
• Logo and wordmark
• Business card and branded merchandise (cap)
• Capabilities presentation
• Website design