OpenAxes

The challenge

OpenAxes makes software that pulls data from many sources into one secure view for risk and compliance teams, often lawyers who are not technical. They needed a brand that stood out in a crowded data market and made advanced technology feel approachable and human.

The approach

I started with their goals, existing materials, competitors and a buyer persona, then built mood boards and website directions. The final mark is a Sumerian-inspired wheel whose pieces slot together like connectors, a nod to translating many data sources into one clear picture. Colors (Guiding Green, Guardian Gold, Boundless Blue) and the line 'Your Data Speak Volumes' round it out, and I applied the system to their sales materials in before-and-after redesigns.

Delivered

• Logomark and logotype
• Color palette and typography
• Headline, tagline and value proposition
• Website design
• Sales and marketing collateral redesign