StorSafe

The challenge

StorSafe is a self-storage company with big growth plans that wanted to look like a public company from day one. Most of their customers are women who care about privacy, cleanliness and well-lit, safe spaces, and the brand needed to stand out from competitors with a clean, high-tech feel rather than literal storage imagery.

The approach

I explored three directions: Life's Moments, Life in Action and Life Contained. Life in Action won because it felt tech-forward without being too techie, using a fast-forward symbol inside the 'O' that gives a 'press here' feel and a yellow-green electronic palette. I refined the wordmark and color variations and delivered a brand guide.

Delivered

• Logo and wordmark
• Tagline: 'Life happens and then there's storage.'
• Color palette and variations
• Typography and imagery guidelines
• Brand guidelines document